Bargain shoppers who love the thrill of hunting, while others draw luxury shoppers with messages and pricing points that promote exclusivity.
Examples of industry competitors are Wal-Mart and Target, J. Includes Crew and Banana Republic, PetSmart and Petco, Lululemon and Athleta.
SEO competitors are businesses that appear in search results for top keywords.
These companies are competing at the product level , not at the branding or pricing level . They look at the search terms consumers use to Cork Gents Bicycle shop find their products and incorporate those keywords into their product and collection pages.
Depending on your product, there may be different SEO competitors across your product line. And they may not be the same as the competitors in your industry.
For the sake of explanation, let's take a look at a search for keywords that Lululemon may be targeting: Women's Black Yoga Leggings Pants Shear .
Industry rival Athleta is not included in the top results. But Victoria's Secret, Nordstrom, and Amazon do. These are SEO competitors of brands looking to target thin women's black yoga leggings pants in Lululemon or product catalogs .