At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digitalmarketing trends.
In this article, we’ll go over the 38 most important digital marketing trends you can't ignore this year because they will help your business not just survive, but thrive in this age of never-ending marketing changes.
1. Digital Changes in Consumer Behavior Are Here to Stay
IBM’s most recent Institute for Business Value report finds that transitioning to more resilient infrastructure is a priority for 52% of retail brands, alongside deploying contactless mobile payments (47%) and creating more robust digital selling platforms (45%).
2. Tell a real story
Storytelling is always key for brand marketing. But when it comes to selling your product in the modern landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how have you delivered on your promises in a way that has lived up to their needs and expectations.
This doesn’t mean brands should take a step back and let their reviews do the talking. Rather, your marketing should shift its focus to storytelling—don’t just tell the consumer the benefits of their product or why it’s better than their competitors, businesses should show through stories and customer testimonials how the product or service can help to solve a specific problem.
It might not result in direct sales, but it’s a great way to put your brand front-and-center in the minds of consumers who are considering a specificissue. That way, when they face that issue you’ll be the first one they turn to.
3. Conversational Marketing
With all that talk about chat bots, the reality of modern marketing becomes clear: it’s moreconversational than ever. People want it that way, and so brands are reacting accordingly. When consumers have a question, 82% want an “immediate” response.
Unliketraditionalstrategies, this form of marketing is now available across multiplechannels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best.
In fact, Drift has found that 41.3% of consumers use conversational marketing tools for purchases.
· Personalized videos
· Virtual selling assistants
One example of a company that benefited from conversational marketing is ThoughtSpot, which, after its implementation, saw 10X more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked:
4. Marketers get more strategic.
As automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic. The options in digital marketing continue to grow.
5. Social Media Stories
· Experimenting with live video.
· Encourage consumers to act on timely offers via powerful calls to action.
· Gathering data in a fun, casual way with polls.