At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digitalmarketing trends.
In this article, we’ll go over the 38 most important digital marketing trends you can't ignore this year because they will help your business not just survive, but thrive in this age of never-ending marketing changes.
1. Digital Changes in Consumer Behavior Are Here to Stay
IBM’s most recent Institute for Business Value report finds that transitioning to more resilient infrastructure is a priority for 52% of retail brands, alongside deploying contactless mobile payments (47%) and creating more robust digital selling platforms (45%).
2. Tell a real story
Storytelling is always key for brand marketing. But when it comes to selling your product in the modern landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how have you delivered on your promises in a way that has lived up to their needs and expectations.
This doesn’t mean brands should take a